But I Don't Sell: An Eye Care Professional’s Guide to (Selling) Being More Persuasive, Influential and Successful
Steve Vargo, OD, MBA
Biografía del autor
Steve Vargo, OD, MBA is a 1998 graduate of the Illinois College of Optometry. In 2014 he joined Prima Eye Group (now IDOC) as Vice President of Optometric Consulting. A published author and speaker with 15 years of clinical experience, he now serves as IDOC’s Optometric Practice Management Consultant. Since transitioning to a full-time practice management consultant, Dr. Vargo has performed over 3,000 consultations and coaching sessions with hundreds of independent optometry practices across the country. He has been published in numerous industry publications, has a regular column in Optometric Management titled “The CEO Checklist”, and is a contributing author to the widely read “Optometric Management Tip of the Week” article. Dr. Vargo has also authored 2 books on the subjects of staff management and leadership.
Descripción del libro
It's a book about "selling" for people in the eye care field. Being health care professionals, many optometrists are aversive to the word "selling"- thus the title. It addresses a lot of the consumer psychology aspects of selling and how eye care professionals can be more "persuasive" with getting people to buy from them and take their recommendations.
Público al que se apunta
Optometrists and opticians, although it's not a clinical book, its more of a business book for eye care professionals.
Editorial del ebook
Kindle de Amazon
Diseño de inspiración
¿Qué colores quieres que tenga tu diseño?
Atributos de estilo
Necesidades de diseño
I think red would be a good color to demonstrate power - the book is about being more persuasive. In the subtitle, I do NOT want the word "selling" in parenthesis. I want it crossed out. It wouldn't let me do that above, but here's an example https://www.amazon.com/s/ref
Lo que debe evitarse
Just remember this is a book for health care professionals but not a clinical book. An image of an eye doctor would probably be ok but an image of an eye doctor doing an eye health exam really would not be relevant. It's a book about selling (ie. glasses, contact lenses, professional services) for people who are uncomfortable with the topic of "selling". The focus is on becoming more persuasive with getting people to say Yes to your recommendations.
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