Prism of Value: Connect, Convince and Influence When It Matters Most
Biografía del autor
Liz Wainger is a communications advisor, writer and speaker who has spent more than two decades showing executives and their teams how to frame and deliver messages that win hearts, minds and business. She is the founder of a strategic communications firm, Wainger Group, where she has developed campaigns, strategies and coaching workshops for Fortune 500 companies, start-ups, nonprofits and government agencies that inspire action and achieve results.
Descripción del libro
Whether in business or in our personal lives, you can’t move forward without other people. If your bosses, clients, or customers–even friends and associates–don’t get you, you get left behind. You lose the job or promotion you want. Your competitor lands the big client you’ve chased for a year. Your business idles, stuck on stagnant. You miss that adventure or opportunity you craved forever. Prism of Value is designed to give you the communications edge that puts you back where you want to be.
Through personal stories and real-world examples of both good and bad communication styles, you will discover how to reframe the way you express yourself to make your point and illuminate the value you bring to others.
Make sure the message you want to send is the message that’s received.
Grab the attention of those around you and work successfully with those drawn into your orbit.
Prevent “communication crashes.”
Take the extra step that sets you apart from the pack.
If you want to communicate effectively so you connect, convince and influence those who matter most to your success–and to your life–Prism of Value is for you.
Público al que se apunta
The book is aimed at the emerging leader 29 to 40, men and women who are struggling to communicate more effectively, articulate a vision for themselves and their companies and want to differentiate themselves. They may be in their first management position or aspire to be in one soon. The book would also be used as part of a series of training and workshops.
Tipo de portada de libro
Tapa blanda o Paperback
aún no lo sé
Diseño de inspiración
Like its boldness and simplicity.
don't like all the black but like the focus on the imagery.
Love the graphics, type treatment.
Like the boldness fo the images and colors also simple and fresh
¿Qué colores quieres que tenga tu diseño?
Los diseñadores eligen
Otros requisitos relativos al color
Am open to color and not really sure what colors to pick. I like bold, something that will stand out, want to avoid pinks and too soft colors. Would be ok with black if not too gloomy.
Atributos de estilo
Necesidades de diseño
I am looking for a sleek, modern and eye catching design. Since a good part of the book is about finding your clarity, the design should not be overly cluttered or complicated. White/negative space, simple imagery is preferred. The book is written in a warm, conversational style so should feel inviting, like come in and let's talk so you can be better at articulating who you are and why others should care.
Lo que debe evitarse
Avoid being too literal with the Prism though am open to using the Prism if it is done right. I like the idea of bands of color coming out of the Prism but it has to be done artiully. Avoid looking like we are back in the 1980s. Don't want a lot of black. Open to color palette do favor strong bold colors. Dont' want to be too cutesy with stock images.
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