Ken Sandy has led technology product management teams for over 20 years in the San Francisco Bay Area. He is an industry fellow and lecturer at the Sutardja Center for Entrepreneurship and Technology at the University of California, Berkeley where he pioneered and teaches the first product management course offered in the engineering school. His work draws on leading teams at fast-growth, early-stage companies as well as at larger companies attempting digital transformation amidst industry disruption where he consistently defined, launched and managed award-winning web and mobile products loved by customers and used by millions of users across 60+ countries. He has been Vice President of Product at premier online learning companies MasterClass and Lynda.com. Prior, he was an executive at companies developing content and advertising platforms for independent publishers, startups creating mobile messaging and social networking solutions, and led business units based in the US, India and China. He is an executive consultant and active mentor and advisor for startup and scale-up companies in the US, Canada and Europe, and a regular speaker at leading product management conferences. In his early career Ken was a consultant at leading management consulting firm, McKinsey & Co. He is an alum of Melbourne University, where he received his Bachelors in Engineering and Bachelors in Computer Science (Honors). He is an avid traveler and photographer – backpacking, teaching and working across the US, Asia, his native Australia, Europe, and South America.
My book provides a sorely needed approachable guide to what it takes to succeed as a product manager. It shows new and experienced PMs how to tackle the core skills, activities and behaviors that are required of product managers in modern technology companies.
In particular, my book aims to bring a deep “people” / collaboration perspective into the existing body of PM work. PMs rarely fail by using the wrong frameworks than failing to pay attention to how to be effective with others.
The table of contents file is provided.
Público al que se apunta
Current and aspiring technology product management professionals ranging in career experience from entry-level up to about 7 years. Emphasis is on independent contributors (ICs) over managers.
The publication aims to target product managers looking to grow and advance their career, as well as recent (or soon to be) graduates entering the workforce. It will be especially useful – but not limited to – for those in small-medium companies with early, immature product management structure, lacking certain process, or leadership/mentorship.
The technology field covered includes software, internet, mobile, web, and Saas – both consumer and enterprise industries. Practices outlined will be useful to those managing either existing products or trying to create new products.
Tipo de portada de libro
Tapa blanda o Paperback
aún no lo sé
Diseño de inspiración
¿Qué colores quieres que tenga tu diseño?
Los diseñadores eligen
Atributos de estilo
Necesidades de diseño
Keep in mind the focus of the book is on influencing and collaborating/partnering with others -- I'd like designs that capture this.
Capitalize title and name. Lighter colors/tones. Attention grabbing. As a business book keep it simple, clean and modern. Abstract concepts relating to product management are fine.
Lo que debe evitarse
*** Hi everyone: I don't think many designers are reading this section given the designs that are coming in. Please do not include stock art that includes these kinds of cliques. I'd like to see what creative ideas around influence & collaboration you can come up without using these.
Cliques such as rockets, computers/iphones, jigsaw/puzzles, lightbulbs, checklists/checkboxes, whiteboard/planning memes, roadmaps, tools/spanners, clocks, cogs/wheels, charts.
Prefer no real world or overly realistic images.
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