Given the huge (and varied) response from the crowdsourcing piece which we wrote on LinkedIn in August 2016, we believe the target audience would come from a broad selection of business communities. The article (entitled ‘Which Business Bullshit phrases annoy you the most?”) attracted circa 80,000 views, 4,500 likes / shares and 2,000 comments offering additional suggestions. It was also picked up and republished by Inc.com (we have no statistics on that piece but given it’s global reach the audience is estimated at circa 250,000).
Given the analytics interface on LinkedIn, we can see that the people interacting with the content were extremely varied (anything from Accountants to Zoologists). The top 5 industries responding to the article we’re I.T (21%), Advertising & Marketing (12%), Financial Services (9%), Computer Software (7%) and Recruitment (5%).
In terms of geography, the book will appeal mostly to English-speaking markets. From the analytics provided by LinkedIn, we know that the main audience has been from North America (44% - New York, Chicago, San Francisco, Boston, Atlanta and Dallas predominantly) followed by the UK (14%) and Australia (11%).