There is no business behind this book. Book sales are the purpose of the book - not to support a separate business enterprise. I already have a best-selling book published by McGraw-Hill, and I am self-publishing this book... Help me sell it!
¿Qué te inspira y qué diseño imaginas para tu empresa?
I need a somewhat formal-looking book cover that will appeal to salespeople and sales leadership. Not too flashy, but not boring. On the simpler side. Probably a typical business cover with bold colors and simple images/graphics.
The name of the book is Sales Insanity. It is a collection of 20 stories about the dumbest and most counterproductive things I ever saw salespeople and sales managers do during my career as a management consultant to sales forces. It is a little tongue-in-cheek, but it contains serious lessons for salespeople and sales managers to avoid making stupid mistakes. It will compete with other business books that are on the Amazon.com best-seller list of sales books. Attached is an image with the approximate volume of text I envision for the front and back covers.
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