Talent is a Team Sport
SUBTITLE (it should break on 2 lines as shown here):
The C-Suite Action Guide for Collaboration and Communication.
Find, Attract, and Keep the Talent You Need to Be Future-Ready.
Talent is a Team Sport is book for senior executives to learn the emerging best practices to work together to solve their urgent talent shortage issues. This book will help leaders see that their interactions internally with employees and externally with customers could be sabotaging their growth. Additionally, they can discover how to take a silo-free, collaborative approach to securing the resources they need for the future.
The book should connote a few things:
1. Team means that it is a team effort to to the work
2. Team also refers to building a strong team of employees
3. It is a departure from traditional methods of recruiting and retaining employees. Those methods don't work any more because the job seekers have changed and there are more jobs than there are people to fill them.
4. The imagery should make the viewer feel that the book and the author are the authority in this area: executive communication, collaboration and employee relationships.
5. It should NOT be cute or hokey. It is a business book with a new perspective and solutions to a high priority problem for executives and companies. My photo is for the back of the book only.
The reader should feel that they must have this book if they are facing challenges with finding, attracting and keeping the right employees for their company both now and in the future.
It is important that the book “pops off the shelf” and stands out and catches the eye quickly.
The goal is to stand out on the Amazon platform as a small thumbnail, as well as a 5.5” x 8.5” book.
The most important part of the design is that it sells, not looks pretty or well designed. I am open to any illustation or image (IMPORTANT: but NOT from Getty or any of its affilates). It should capture the ideas of corporate business and sport if possible.
Here are a few words that come to mind when thinking of my book:
trusted advisor, growth, success, revenue, retention, new approach, collaboration, communication, authority
I like a bold color palette. I like bold titles that you know right away what the title is and what it is about. Not too busy. 2-4 colors.
Books with covers I like are part of the attachments to the brief, as is a copy of this brief.