Co-writing a book about the UK Care Industry - from the Carer's perspective.
¿Qué te inspira y qué diseño imaginas para tu empresa?
The E-book title will be "Who Cares? We do."
The book is primarily about our observations of the good, bad, humorous and 'a need for the public to know about" aspects / issues of the Care Industry.
It's written for those who work as Carers and for the general public (particularly those who have loved-ones in Care).
We'd like the Cover to visually represent / symbolise mostly positive but also negative, images of Care Providers, Carers and the Cared-For, which will capture the reader's interest and imagination. It will convey the consequences of good and bad care practices / philosophies and reinforce how these impact primarily on the Cared-For.
It should connect and engage with the viewer's emotions and rationale.
The design should also include image(s) of a loved-one in a Care Home that relatives or friends can relate to.
We'd like the design to steer clear of obvious cliches; authenticity and originality are important.
How would you (the designer) merge / infuse these aims and requirements into the Ebook cover? We want to give you as much creative / design licence as possible, provided the messages and impact are effective.
Please think about it from the first impressions of the general public and carers, as they first see the book. How to pique their interest.
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