Author: Greg Hughes
Title: Excess Returns
Subtitle: Exploiting the Inefficiencies in Today’s Real Estate Market with Lease 2 Owns
The purpose of this book it to build credibility. It will be like a "$5 business card." We will be handing it out to investors that are contemplating investing in our program. We're not trying to sell it on bookshelves. Hopefully that gives you an idea of where we are going with the book. That being said, it doesn't need to be completely serious or "businessy" looking, it can be semi-playful and eye-catching, it mostly just needs to look legitimate and credible. We are using this book cover to convey how trustworthy, legitimate, and innovative our company is.
Back Cover: 3 Testimonials (quotes) - I will upload them on a document
Picture of author's face and his bio - Will upload on document
Front Cover: Title, Subtitle, and near the bottom the words, "Forward by Garrett Sutton - Rich Dad Advisor"
Feel free to be creative with the design. We have no idea what pictures or graphics we want. We just have the textual information that goes on it and idea of the feeling we want the book to convey.