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Experts Never Chase hardback book cover
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Diseño de inspiración
Experts Never Chase: Stop Marketing and Start Growing Your Business by Creating More Conversations with the Right People
Tobin Slaven and Cat Stancik
Biografía del autor
When experts are ready to create more conversations with perfect potential clients, they call Tobin and the team at BookOfExperts.com. He’s been called an introverted savant with a superpower for helping his clients find their tribe, accelerate their offer creation, and spark conversations from thin air. His new book is called Experts Never Chase (co-authored with Cat Stancik), because chasing undermines the hard-won trust and authority of subject matter experts. He helps entrepreneurs find the easy path to dialogue that drives sales.
Descripción del libro
How can I consistently find my next high-ticket client? This burning question has many expert-based entrepreneurs tossing and turning at night. Experts in all walks of life often feel like a best-kept secret and struggle to create the consistency and predictability in their business that will lead to financial freedom. Is this happening to you? Perhaps you were taught tactics that failed to deliver the results you were promised. These tactics are the ones that make you feel sleazy, slimy, and smarmy… because they aren’t a reflection of who you are. What you haven’t been taught is the skills that will consistently help you find your next ideal client. That’s what Tobin & Cat will teach you in this book. It isn’t about chasing prospects and wrestling them down to the ground to get their credit card numbers. Instead, it focuses on leveraging your hard-earned expertise and authority with simple strategies that will convert for you. This book is for you: the expert entrepreneur, seeking to find the fastest path to creating repeatable success, without the hustle, hassle, and headaches that come from chasing clients. Instead, you want a systematic way to find your perfect prospects, know exactly what to say to spark a conversation, and turn that casual conversation into a new client. Experts Never Chase shows you not only what to do, but how to tap into an easier way to scale your business, using client-centric strategies to grow your connections, conversations, and conversions. The steps, systems, and strategies shared in this book are your roadmap to accomplish one primary objective: enroll a new client BEFORE you finish the last page of this book. A big promise...that will be delivered.
Público al que se apunta
Entrepreneurs who consider themselves experts (the expert entrepreneur). Read business books, familiar with online marketing.
Tipo de portada de libro
Inspiración de colores
Atributos de estilo
Necesidades de diseño
The author submitted a design that I really like. It would be cool to stick with that, make it better, or even go in a completely different direction. I'm willing to even look at designs that simply take what's there and build out the spine and back cover. Specs: 6 x 9 padded caseside, estimated 176 pages, to be published on Ingram Spark. One more thing: the book talks about the 4 gears of marketing. Would love to see what you might do with gears imagery (and I'd love to bring some of that into the book interior design later). Thanks bunches!
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High school 9th-12th graders and their parents
I think teens to young adults would typically read my book.
males ages 18-35 who want to become alpha males
People, aged 18 - 45
Men and women in their mid-30s to 60s who have saved money for retirement inside 401(k)s and other traditional investmen