I would like the designers to design me a cool cover for my new DVD "Fodbold Profit" meaning Football Profit in danish. I would like the design text both in Danish and in English.
The content of the DVD is how horrible the European football clubs has been driven financially over the last 50 years. Which is the story that I am telling to the consumer as if he was watching the actual speech. Finnally in the DVD I come up with a solution for a new and better version of a profitable businessmodel for the clubs.
Therefore since the content is very dependant on trust, data, facts and business the design must in that sort of serious and clean category. But still with a provocative message!
The vision that I have for the design is a spilt design. Meaning that I would like half of the cover to illustrate the past and the other half to illustrate the future. Visually in my mind I picture a football businessman holding a briefcase in his left hand with a hole in the bottom, with money falling out of it. Symbolizing that currently the industry is loosing money. This side of the cover could maybe have a more redish tone.
On the other half I imagine the businessmans right side to be holding a soccerball in a uplifting move, with a sprout or something else symbolizing that this DVD holds the answer to growth for football clubs. This side of the cover could maybe have a more greenish tone.
whether or not it would be cooler to make a vertial line or a diagonal is up to you. As a small detail it could maybe also cool if there could be added a little space close to borderline representing the past and the future, were it would say something like. "before 2012 - after 2012" or "Before Fodbold Profit - After Fodbold Profit"
Can't wait to see your work:D