How to Not Get Screwed By Attorneys; a book for chiropractors

THE INTELLIGENT CHIROPRACTOR’S GUIDE TO SURVIVAL: Your Manual for Navigating Personal Injury in an Ethical and Profitable Way

Shawn Steel, Esq. & Alexander C. Eisner, Esq.

Shawn Steel (43 years experience) and Alexander C. Eisner (7 years experience) are personal injury attorneys in California. Their firm is credited with creating a new field of law by defending chiropractors and representing their patients in personal injury matters. Shawn and Alex teach at all three chiropractic colleges in California and put on dozens of hours of continuing education for practicing chiropractors teaching them how to practice PI ethically and how to not get screwed in the world of PI. Put simply, they teach doctors how to get their bills paid.

Two attorneys have written a manuscript which will be turned into a book for Chiropractors. They are personal injury attorneys who have worked for a long time to assist chiropractors to learn the practice of personal injury such that they can work up their cases and avoid getting taken advantage of by an unscrupulous attorney. They have taught at all of the chiropractic colleges in California and are attempting to write a comprehensive how-to book for Chiropractors that sums up all of what they teach. They are also in talks with one of the local colleges about teaching a class (of chiropractors) and anticipate using this book as the textbook for the class. It reads partly like a novel and partly like a textbook.

Chiropractic students and practicing chiropractors, mostly living in California (though they could be elsewhere but we focused on CA)

Tapa dura

This book is trying to be a couple of different things at once. It is a textbook but it is also a start-to-finish reader. It provides a lot of information on a fairly dense/dry topic, but it is also kind of funny and presented in a very conversational style with stories and playful banter throughout. This book was supposed to be the literary form of the in-person lectures much of the information comes from which many of the readers will have seen before where Shawn (a 75 year old man who has more energy than a toddler and is very plucky and spirited has silly banters back and forth with a 33 year old attorney with a very dry sense of humor and a quick wit). In person, this tends to make boring subjects much more entertaining to learn about and that is what the book attempted to capture. The cover should reflect that.

Shawn really like pictures and color and loudness in his graphics. Alex really likes simplicity, modernity, and sophistication. I'm not really sure how you capture both in a book jacket but that's what's contained within the book so the cover should reflect that somehow. As far as things to avoid; probably just try not to make it too busy.