Hello designers. We’d like for you to design a 6.125” x 9.25” hardcover for us. Here’s the information on the book:
Title: Do Good
Subtitle: Embracing Brand Citizenship to Fuel Both Purpose and Profit
Author: Anne Bahr Thompson
Audience: Executives and managers who know that it’s become both a moral and a marketing imperative for their company to be socially active — but they don’t know how to do it, or where to start. Or how to have it consistently woven through what they do — and make it part of being profitable.
Over all “look and feel”: A big, important book — very contemporary and POWERFUL, but with an enlightened quality rather than a “heavy” feel. The challenge is to not feel sweet or politically liberal. We still want to sell it to corporate executives. Better to think of it as energizing or a revelation, rather than “nice.”
Possible imagery: ideally some kind of subtle “visual pun” that implies any of these: goodness; social responsibility; community; the world; mankind; profits growing out of something good; profits being equal to, or the other side of, good work; Some suggested areas for imagery (although I cringe when I think of the cliched or corny iterations): race relations, communities, the environment, housing, air quality, education, disease eradication, healthy eating. I’m sure there are many more. No halos!
Some imagery brainstorming
- The title is made up of products??? a Toms shoe (or similar), a burrito, a car,
- The title is made of “good” things: A high-tech windmill, a desert pump (does that exist?)
- Or a combination of products and progressive items that make up the title.
- How about a very corporate-looking, huge title with a “glow of goodness” at its center
- A rising sun within the title
- The imagery does NOT have to be contained within the title — it’s just what I keep thinking of.
- As a separate image (or as one letter in the title), a commercial product becoming a good item — an athletic shoe turning into a bunch of wheat?
- Or the other way around?
- Along similar lines, one of the letters is a smoke stack but something good is coming out of it (flowers would be the hippy-dippy version)
- a dollar symbol that’s also a very “good” thing
- A piece of paper currency with something “good” worked into it?
- I saw something in the copy for this book about “ linking great brands with higher purposes” that suggests the idea of, rather than a business symbol/commercial product becoming something good — instead they are interlinked
- Maybe even a chain of interlinking good things and products??
Published books with similar feel: I’ve attached a small compilation that shows three very different covers, each good in their own way. We also show one that’s too plain.
Content is attached.
NOTE #1: Please show me your designs as a face-front, flat image. We prefer jpgs that are about 1200 pixels tall. We do not want to see a spine or a back cover.
NOTE #2: Please do not send many variations on a given design (I can’t look through all of them). Pick 1 - 2 DIFFERENT designs that YOU think work best.
NOTE #3: For ALL Amacom designs — please don’t use the image of a traditional businessmen in a suit. If you show 2 or more people they should include a variety of races and genders.
Some information about the book is attached.