Our company, Oola, has become a lifestyle based on the International Best Selling book; Oola: Find Balance in an Unbalanced World.
It is a lifestyle based on balancing and growing your life in 7 key areas (Fitness, Finance, Family, Field, Faith, Friends and Fun) The book came out 3 years ago and has turned into a large social media presence (over 700,000 followers on all platforms), 2 day live events (OolaPalooza) and OolaGear (hats, t-shirts, hoodies, educational materials etc) Our current audience is 82% females between 25-45
¿Qué te inspira y qué diseño imaginas para tu empresa?
We want a redesign on our original book cover, because we are going to write the next 6 books over the next 3 years and want a consistent flow throughout. Currently working on Oola for Women and Oola for Christians.
We try to keep our brand hip, young and cool and our design clean. We want all the books to have consistent elements such as logo placement etc, but change of primary color for each book and image.
These are our thoughts, but we are open to change. We like white background with colors similar to this:
Oola: Find Balance in an Unbalanced World: Green
Oola for Women: powder blue
Oola for Christians: yellow
Oola for Couples: red
Oola For Teens:
We have a 1970 Vw bus that travels across the country as part of our book tour and collects the dreams of America. I've attached and image. Each one of the colors on the bus is a hand written sticker with someones dream on it. It is currently 5-6 layers deep with stickers of dreams. It would be cool to incorporate the bus into the covers and maybe the sticker somehow.