ROMAN RUSSO holds a MBA from Tilburg University where he specialized in Marketing. As a coach, he teaches thousands of people the art of happiness. He challenges us to stop listening to promises of Marketing and to improve our life, by simply changing how we think.
Descripción del libro
Normal? Everyone is trying to be Normal, but because there is no clear definition of what it is, we all end up confused. We look up to society for guidance, and we find strong influence of marketing, telling us what to think, how to act, and who to be. But marketing is driven by self-interest. It promises to improve our lives, but ultimately fails to deliver on this promise. Reality of the fact is that today we have recorded high level of obesity, debt, and depression. So, is happiness still possible? Yes! By simply changing how we think, we can drastically improve the quality of our lives. And if everyone is suddenly happy, how different would our world be?
Público al que se apunta
This book is about: How marketing is changing our lives for a better or worst and what we can do about it. Book touches heavily on Marketing and Consumerism and how that affects our state of Happiness. It would be great if there would be a hint of that in the cover.
Targeted at predominately male audience, gender non-fiction (personal development / self-help), age 25-45 y.o.
Tipo de portada de libro
Tapa blanda o Paperback
aún no lo sé
Diseño de inspiración
¿Qué colores quieres que tenga tu diseño?
Ligeros y neutrales
Atributos de estilo
Necesidades de diseño
Book design should be catchy on the eye and provoke a person toward curiosity of purchase. The rest is open.
Lo que debe evitarse
Open for designer to decide.
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