The Idea Factory book: Seven Rules for Designing More Innovative Conferences
¿A qué sector dirías que pertenece tu empresa?
Negocios y consultoría
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Since 1996 I have worked with people develop their skills and potential to innovate. I write books, deliver presentations and training, and so consulting in the area. This is a special book that needs a special design for the cover.
¿Qué te inspira y qué diseño imaginas para tu empresa?
Book cover redesign: Seven Rules For Designing More Innovative Conferences.
I need a more dynamic book colour cover for both PDF print and electronic formats. This book was printed in 2007 and was nominated to a list of top management books in Canada by the Globe and Mail newspaper.
Page Size is 25 cm by 19 cm.
I put a lot of focus on design of editorial pages and want a cover that focus on the key issue of designing a conference. This is much like a blue print for the conference. This has nothing to do with organizing the events (ie hotels, venues, speakers etc). It has to do with planning what people will do inside the conferences rooms to lean, share and collaborate. Some sample pages are attached,
For context see http://www.InnovativeConferences.com
The book is framed on seven rules or strategies to prompt new thinking. These are:
Rule 1 The experts at your conference are in the audience, not on the stage.
Rule 2 Think Return on Investment…even though it is hard to measure.
Rule 3 Design your conference with Logistics and Learning.
Rule 4 Learning drives all objectives and design of your content.
Rule 5 Always use the brainpower of an audience to create something.
Rule 6 Put structure into your networking and mingling opportunities.
Rule 7 Assume that your conference participants have weak skills for participating in a conference.
Keep in mind that this book is about what happens inside the meetings rooms. This is not about 'how to organize a conference'. This is more like the work of how an architect designs and house and builders then build it. This book is about the blueprint for an effective and innovative conference. My goal is that participants will attend these events, find lots of great ideas and then act on them after the event.
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