Creative Tactics, LLC. The author's name is Barbara Thomas.
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We sell marketing consulting services to B2B organizations around the world that want to identify, assess, manage and analyze their advocates and get them engaged.
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Book cover designed for ebook and print. Book title is: Advocate Marketing: Building a Customer-Centric Engagement Strategy. Subhead is: What Others Say about You Carries Far More Weight than Anything You Can Say about Yourself. the sub-subhead is: Add Value. Build Buzz. Create Advocates.
It is for a B2B audience. I want a simple, clean design for the cover with the ISBN on the back cover. A small photo of the author on the back cover along with some testimonials. Advocate Marketing is fairly new - it is born out of the brand advertising, social media and loyalty marketing disciplines. Advocate is someone willing to publicly speak positively about your produce or service. The marketing aspect is getting them engaged to take action and speak or write positively about you.
The book will be completed in August. It will be an ebook and print book so cover needs to satisfy both markets. This is a new topic that is growing. It is a very important topic for companies that want to grow their business.
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