The imagery should make the viewer feel that the book (and the author) are the authority in knitting and crochet. It should have a crisp, clean, modern look that evokes a feeling of clarity and organization – nothing too “craftsy” or “grandma.”
The reader should feel that they must have this book if they feel guity about their growing yarn stash, get lost in looking for project ideas, often leave projects unfinished, or just need to know where they stand compared to the average knitter.
Our buyer is not a craft-store shopper. She has graduated to luxury, natural fibers in beautiful, hand-dyed, artisanal colors.
Although the title is “Untangled,” we don’t want to show a messy pile of yarn. It will be more appealing to show a cleanly wound, tidy “cake” of yarn – image attached.
I like bold, clear colors, especially turquoise/teal blue and white. I like bold titles that let you know right away, in a thumbnail, what the book is about. “Untangled” should be the first thing the eye sees.