Hello designers. We’d like for you to design a small-sized hardcover, with the unusual dimensions of 5.625 x 8.5” for us. Here’s the information on the book:
Title: The 10 Laws of Trust
Subtitle: Building the Bonds That Make or Break a Business
Author: Joel C. Peterson, Chairman of JetBlue
with David A. Kaplan
Audience: Any business leader that wants to learn how to build more trust within his company
Over all “look and feel": Simple, powerful, elegant but VERY modern — should feel like a “gift” from a great business leader to the reader. We’re picturing a beautiful but strong sans serif for the title with a touch of serif as a subtitle accent. Probably a border or rule, but minimal or no “boxes” in the main part. Should appeal to men as much as women.
We think we’d like the author to be at the top in fairly large type, with the title in the center, even bigger than the author.
Imagery: Because the author is the chairman of Jet Blue, we’d like have a visual about that fact by show a SMALL silhouette of a plane flying off toward the edge of the book, probably with a rule behind it, somewhere near where it says “Chairman of JetBlue” I’ve attached a mock-up to show you what I mean.
We are open to a second, small image (IF you want) that possibly implies trust or leadership, but that somehow works with the jet image. JUST the jet would be all right alsol
Content is attached.
NOTE: Please show me your designs as a face-front, flat image. You’re welcome to also include an angled “3D” version if you want, but we want to be able to compare all the designs in a FLAT format. We prefer jpgs that are about 1200 pixels tall. We don’t need to see a spine, and definitely not a back cover.
Thanks, Cathleen Ouderkirk