Become a LEADER Brand: How to create a powerful brand with major impact.
Biografía del autor
Floortje Lopes is the founder of Branding Bureau -Tree Full of Scones, speaker, author and business coach. Tree Full of Scones helps companies transform into strong authentic brands and is secretly the brain behind the strategies of several successful companies. Floortje has helped dozens of companies over the years and guided hundreds of entrepreneurs to greater impact, higher turnover and more satisfaction.
She can, like no other, translate the passion, drive and potential of an entrepreneur into a message that comes across and puts the essence of the story of the product and the entrepreneur in an attractive light.
Descripción del libro
All of the great brands in this world do one thing: They leave an impact.
If you look close enough, you will notice that all of great brands follow a certain pattern that not only helps them find their audience, but it helps their audience find them. More importantly, great branding influences decision-making regarding what people value and how a person spends their money . Creating a brand isn't just about following what others have done, it's about standing out. It's about LEADING.
Within this book, I will show you my system known as the LEADER SYSTEM. If you follow the path that is shown within, your brand can and will become a LEADER too.