Hello designers. We’d like for you to design a 6” x 9” paperback for us. Here’s the information on the book:
Title: Let the Story Do the Work
Subtitle: The Art of Storytelling for Business Success
Author: Esther K. Choy
Audience: Any businessperson who wants to communicate better. This book focuses on the actual craft of creating a well-told tale (for a business situation).
Over all “look and feel”: A modern, friendly business book with an intriguing visual twist that implies storytelling or the craft of storytelling.
- a page turning back, some text on a page,
- an old-fashioned storybook (but how do you make it feel adult and modern at the same time?)
- There is the whole direction of a typewriter or a pen— i.e., the act of writing a story — BUT business stories are usually delivered in a spoken form, so probably NOT a good idea.
- could also use a talk bubble and that would be appropriate — but it's been used SO MUCH. It would depend on how fresh a feel you could make it.
- then, the most conceptual and interesting approach would be to show the idea of tying together different ideas, happenings, characters to lead listeners through a story
- we DON’T want a campfire — it’s just too folky and far away from business
- we also DO NOT want it to look like a book about giving speeches or presentations — it’s more about communicating one-to-one or in small groups and small meetings .
- We DON’T WANT generic STOCK PHOTOS of businesspeople in suits. BUT it would be cool to some how create interesting crops of businesspeople that show them fascinated/really listening to someone telling a story.
We’re open to either photographic or illustrated visuals, but of course the illustrated would need to feel sophisticated and not look like into a child’s book.
Published books with similar feel: I’ve attached a compilation of books called StorytellingForBusiness that we think look attractive and businessy — there’s quite a range . . .
NOTE #1: Please show me your designs as a face-front, flat image. You’re welcome to also include an angled “3D” version if you want, but we want to be able to compare all the designs in a FLAT format. We prefer jpgs that are about 1200 pixels tall. We do not want to see a spine or a back cover.
NOTE #2: Please do not send many variations on a given design (I can’t look through all of them). Pick the version that YOU think works best.
Some information about the book is attached.
Thanks, Cathleen Ouderkirk, Amacom Books