The magic of being a relaxed mom! Design our cover & help moms to have a happy everyday family life

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Johanna Lowe

It is a guidebook that shows inspiring and practical ways for mothers to become more relaxed (without a raised forefinger), how work in the family can be better shared with the partner and how they can shed perfection pressure.

- 100 % female - 25/30 – 40 jears old - Mothers from the middle class - Very important: The target group is from Germany. That means that the cover should not have an American style. In Germany people have a slightly different taste (but you can see that in the samples) - Common problems of the target group: Stressed and lacking energy/strength; never time for self; spinning thoughts because of much responsibility for everything in the family; fear of not being able to do it all - Wishes of the target group (why they should buy the book): Finding time for yourself; ease and joy in everyday mommy life (without stress); being able to switch off for a few minutes; always being loving, yet consistent with the kids; Being caring; harmony

Hello, We hope you're well! Nice that you want to participate in this design contest and you wish to design a great book cover for Moms who want more ease and time for themselves in everyday life. Who are we? We are an aspiring and special book publisher for non-fiction and guidebooks from Germany. Our mission is to reach out a hand of support to people through books and help them make a positive change in their lives! For the books we publish it is our goal: Good is not enough! Therefore, we came to you again for the book cover. :-) To give you an exact idea of what the cover needs for the project, please read the briefing carefully. Because some information is easy to implement, but will increase your chances of winning. IMPORTANT: Basically, we are open to all kinds of ideas that are within the given selection requirements. Here are a few more basic conditions, They may be self-evident, but they are also so important! - Target group should feel addressed at first sight (right emotions, style and feeling) - the cover should pick up the purchase motives (see wishes of the target group) - The cover should make the viewer curious - The main title should be well readable even in the small view on Amazon - The cover should catch the eye on Amazon We look forward to working with you. See you soon! Many greetings Tom and Julia ⏭⏭ About the design - Please include the target group description and emotions of the title in the design. It must unconsciously "click" with the viewer. - We can imagine a cover with graphics/illustration. - Preferably something that radiates calm and inner order/peace - Maybe you can also think of a sensible arrangement/design of the words in the main title (emphasize certain words like "Magie" ans „entspannte Mama“ or something similar) - Aspect ratio: 6x9 You will find a few more samples for possible styles in the attachment.

- As dominant color (for example as backround): Black, Red - ❗️No children on the cover❗️ If possible also no other figures - No minimalist, extremely clean design - Please make sure that all components of the title (main title, subtitle, subtitle 2) are included - Please do not upload mockups of your design. Only with a "normal" file I will have an unaltered impression of how it will look like at the end (on Amazon and printed). - Due to organizational reasons: Please use only free stock photos or stock photos from Adobe Stock.