Please refer to our website or Instagram account for more information on brand design/styling.
After browsing 99designs, we found this contest in which we enjoyed many of the entries: https://99designs.com/book-cover-de…99/entries
We want our brand to be associated with our main accent color teal so we mainly use teal, black, white and shades of gray. However, our guides may have touches of other colors such as a pinkish magenta or a darker navy blue (see attached sample pages of guide).
We like to keep fonts simple as you can see on our Instagram feed and sample pages of guides.
We want a modern feel while still conveying the style of a professional and educational textbook. As the students who are purchasing this book are becoming healthcare professionals, we want to appeal to their sense of professionalism but while avoiding the traditional "old-school" look of textbooks.
Pharmacy illustrations/graphics/vector style art is definitely welcomed and encouraged. For reference, pharmacy-related items include tablets, capsules, prescription bottles, mortar and pestle, pharmacy seal (snake around a wine glass-looking element), the "Rx" symbol, needles (vaccinations). Please try to avoid stethoscopes, medical briefcases, EKGs (heart monitor), microscopes, laboratory beakers, and bandaids. Although pharmacists can have a role utilizing these items, it doesn't represent the broad, more traditional responsibilities of a pharmacist. Thank you!
Book Size: 8.5" x 11"
Winners to deliver source files that can be opened and manipulated with the Adobe design suite as we would use this for future editions as we updated annually.