Be bold. Be simple. Be convincing. Be business-style.
This cover should catch the immediate attention of the CEO of a company walking by the book in an airport-bookstore.
It should look premium, like the cover of an expensive book. The actual retail price will likely be around 30 - 40 USD.
I need a cover for my new book "Marken. Recht. Einfach."
I have the first feedback from the publishing house C.H.Beck:
They really like some of the designs already and have the following feedback:
- There is an absolute requirement to have the publisher logo in the bottom right.
- They suggest to put the publisher logo into a quarter circle such as in this example of a previous book (https://www.dropbox.com/s/5vnxy79ee…s.jpg?dl=0). You do not need to use the same color of the quarter circle.
- The prefer the same letter spacing and kerning of the letters for all three words.
- The R in the circle seems to also evoke associations with “hammer and sickle”. Some people at the publishing house first had to google the meaning. It is not clear that all people understand the meaning. Therefore, they discourage the use of the R in the circle.
- It will not be possible to have the author name immediately next to the publisher logo. Therefore, either have the author name much smaller and left aligned of on the bottom or have the author name somewhere else.
- The title will be paperback. Some designs suggest otherwise.
- The publisher logo must also be on the back of the spine of the book.
- The publisher is not sure, whether maybe a subtitle would help. I personally think that the title can stand for itself. However, if you think you want to try designs with a subtitle, you may use “Crashkurs Markenrecht für Unternehmer”
What the book is about: The title is a word game. The title could have the meaning of
a) Trademark Law - easily explained, or
b) Trademarks - explained quite simply
The book "Marken. Recht. Einfach." provides practical knowledge for trademark decision-makers comprehensively and in an easily readable and understandable format. The author Dr. Rolf Claessen summarizes his experience and background knowledge from more than 3000 consultations with his clients, answers the most frequently asked questions and shows concrete and proven strategies for trademark creation, trademark application and trademark enforcement. Examples and checklists facilitate the daily work of the target group. The book addresses decision makers like managing directors in an enterprise, startups, eCommerce professionals, coworkers in marketing and communication departments as well as mark advisers/advisers Intellectual Property.
The book helps to understand and implement the topic in its entirety without boring with laws and regulations. There is no comparable publication that could do this. The book accompanies its readers on approx. 220 pages over the entire life cycle of a mark. On the basis of practical examples from his daily work and with the help of numerous interview excerpts and expert tipps, all important aspects are explained in understandable language approximately around the topic mark. Special chapters are dedicated to special aspects such as eCommerce.
What I`m after: A clean, professional looking layout that makes my book stand out. It can be bold. I’m really after a striking and
original design (that is still suitable for a non-fiction book).
I’ve uploaded a document which contains all the text etc. for the
Please note: this is NOT a book with paragraphs and legalese complicated lawyer language. This book IS for non-lawyers written in normal plain language but still breaks down all aspects of trademark law for decision makers.
Colors: I want to leave you much freedom with the choice of colors. I'd suggest steering away from large swathes of black, intense purple, pink, etc.
Design: I really like clean, bold, simple, convincing design. Not playful. Not too ornamental.
14,1 x 22,6 cm, which is 5,6 x 8,9 inches
approx. 220 pages
Other important information:
1. The cover must let people know that this is a business book. Authors that would be similar are: Malcolm Gladwell, Jim Collins, Keith Ferrazzi.
2. This cover is primarily for a printed Book.
3. I’m looking for something creative. It should stick. People should remember the book also for the cover design.
I like photographs better than illustrations.
4. This cover needs to look like a #1 New York Times Bestseller- professional (but it should NOT say the words New York Times Bestseller). The cover should not have a "self-published" or "indie published" look, feel or vibe. The cover should have a very clean look. Not too busy.
If you want to include my face (not neccessary), I have uploaded a picture as part of this briefing.
The book is for the German market.
Here are the current bestsellers in Germany for fiction (left side - not relevant) and non-ficiton (right side, relevant) - please only look the the list of the right side:
Here are some book covers that are doing quite well in Germany for non-ficiton books on Amazon:
The beginning of the first chapter in English machine translation:
1 Before filing the trade mark application
1.1 What is a trademark?
In many consulting discussions I experience again and again that managing directors of medium-sized companies make very costly wrong decisions due to ignorance in the field of trademark law. In this book I therefore summarize the experiences from more than 3000 consultations on just over 200 pages. You will gain a comprehensive overview of the subject of trademark law and thus more easily lead your company to success.
"Trademarks. Law. Simple" is designed as a practical guide for the entire life cycle of a brand. It will quickly provide you with a comprehensive overview of the field of trademarks and the most important terms so that you can make informed and successful decisions. The first step is to agree on the meaning of the term brand in this book.
We often associate the term brand with big glamorous names that everyone knows: Coca-Cola, Nike, Apple... Think away all this glamour. Because for us the legal brand term is relevant at this point. It is only in marketing that the term "brand" is redefined and goes beyond the protected sign. There it stands for the totality of the properties that are to be associated with the brand name. For better differentiation, we use the English term "Brand". Sooner or later people in turtlenecks and colourful sneakers will be responsible for branding. They are the ones who fill your brand with life. We lawyers are the ones who give them the marketing tool "brand". And who will defend it for you if necessary.
For us, a trademark is merely a special, legally protected sign that serves to distinguish an organization, a company and the company's products or services from competing organizations, companies, products or services. This distinction is very important for you. Your trademark not only provides the customer with a means of orientation right from the start, it is also the projection screen for all the characteristics that the customer should associate with your offer. It is the cornerstone of branding, the cornerstone of the image of the offer. Like patents, design patents and copyrights, trademarks are intellectual property and enjoy outstanding legal protection. Because a trademark is so well protected by law, it can also be the cornerstone of business failure. This is precisely why you should be particularly careful and legally certain when applying for a trademark from the outset.
You can register just about anything as a trademark. It does not have to make sense. We see immediately that often even the opposite is the case. However, the prerequisite for registration is that there are no "absolute grounds for refusal" (see Chapter 3.2).
The trademark itself is a representation or a combination of letters, signs, words, names, slogans, logos, symbols, images or even sounds and sound sequences or of manifestations and patterns of and for products of various kinds. The European Court of Justice has clarified that, in principle, even colour combinations can be trademarks.
Put simply, a trademark is usually the name of a product or service and the representation of that name. This also distinguishes the trademark from two other intellectual property rights of which you have already read: Namely "patents/utility models" and "designs/designs". Both IP rights refer to the technical or representational design of the product, not to its name. In short, patents and utility models are inventions or new technical solutions. The utility model is the smaller solution, the so-called "small patent". In contrast to a patent, it is not examined at the time of registration, but usually only in the event of a conflict. A design - or registered design - protects the appearance of a product, i.e. how it actually looks. In this case, both terms designate the same industrial property right.