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Stop the Scale: Building a Digital Agency You Actually Like

Kirk Williams

Kirk is the owner of ZATO PPC Marketing and has worked in advertising since 2009. He was named a Top 25 Most Influential PPCer by PPCHero from 2016-2021. Kirk is known for bringing a light-hearted look at PPC to social channels, as well as his PPC articles across various industry publications including Shopify, Microsoft, Moz, and MarketingLand. He has also traveled around the world speaking on PPC in London, Dublin, Milan, Sydney, and many US cities.  Kirk currently resides in Billings, MT with his wife, six children (yes, six), Trek bikes, Taylor guitar, books, and little sleep.

How much revenue growth did your agency see last year? How many new employees were added to your team? How fast have you grown in the past four years? Get a few digital agency owners together, and these questions will all be asked within the first 30 seconds of the meet-and-greet, if not sooner. But, what if these are the wrong questions on which to be focused? What if the way you think about growth, personal fulfillment, and how you lead your agency doesn't need to center around revenue or employee headcount growth? If you are getting exhausted by the endless emphasis on revenue or employee growth as the assumed, primary goal of every agency owner, then this book is for you. It is a clarion call for agency owners to stop chasing unicorn-like growth, and instead focus on serving their clients, employees, friends, family, neighbors and thus make an indelible imprint on the world. This book is not anti-growth, but it does offer an alternate path for the over-worked agency owner.

Business audience. Digital advertising agency owners.

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