Chapter 1: Pen (Write) The Book
This chapter will cover the ins and out of the writing process. Give writing tips on how to write a book such as, writing, dictating, video-taping, ghost writer. Talk about the writing process step by step: picking a title, outlining, editing, proofreading. Give some resources on where to get help including motion. Talk about the different types of editors. book formatting and book covers (talk about how books are judged by their covers and how valuable first impression are) Also, talk about the Book Basics: acknowledgements, table of contents, isbn, library of congress number, about the author, index if needed, bibliography if needed, references, ect.
Chapter 2: Publish The Book
This chapter will cover the publishing process and the different publishing options. All this should lead to why motion is the best option. Look at the chart on the webpage for motion to see our competitive advantage and explain the negatives of going a different route while explaining the other options. For example, if they go with a traditional publisher they have to pay royalties on each book and they don't own the rights, ect. Cover the different publishing mediums: kindle, createspace, ect. Discuss why being published is better than self-publishing: credibility, separate from the pack, ability to be offered in more place such as libraries.
Chapter 3: Profit From The Book
This chapter is all about making money, building brand awareness, building platforms, selling products, coaching, consulting, tv interviews, speaking engagments, traffic and leads, ect. This should be a major section of the book and entice people to buy our services. They need to feel like they need a book after reading this. Talk about the creation of multiple income streams. The ability to use the book to build a business ect. Do this section justice.
Chapter 4: Bonus - Promote
This chapter is all about ways to market the book. Give them some tips on how they can market, but let them know motion works with clients on marketing.