Selling to the Right People — book cover design
Format/Trim Size: 6 x 9” paperback
Title: Selling to the Right People
Subtitle: How to Find and Engage the Real Decision Makers
Author: Josiane Chriqui Feigon
Audience: Salespeople who need to figure out how to find and convince the people who can REALLY buy their product.
Over all “look and feel": contemporary, positive, energetic book. We’d like bright colors and a all-type or mostly-type design. Probably a sans serif title font. It would be good to have some red somewhere, as that’s the “sales” color.
Possible imagery: Could possibly have an image or work an image into the title. Something about pinpointing, focusing, cross-hairs, locating,
Published books with similar feel: I’m attaching a compilation called Sales-MidLevel Skills that shows the kind of look we want.
Content is also attached.