Attractive Story Selling: How to use your story as a competitive advantage and attract the attention that your business deserves
Biografía del autor
Mike Fallat is an entrepreneur, a risk-taker, and man who loves true stories. He started his first business as the age of 23 when he became his own real estate agent and bought a 4-unit rental building. Growing up in a family of non-entrepreneurs, he realized pretty quickly that in order to get ahead in life, he had to play the game differently. With no money and no connections, he had to use his story as a way to differentiate himself from others. After years of failure, he finally was able to start making money from one of his entrepreneurial ventures. This first level of success gave him the idea of putting a book out into the world and turning it into a best-seller on Amazon. And that is when everything changed for him.
For the first time in his life, people started to pay attention to him. He realized the book was the great equalizer. It leveled the playing field and gave him a chance to out work and out position those who were more connected and/or wealthier.
That is what gave him the idea to create DreamStarters University, which is all about helping entrepreneurs use their own story as their competitive advantage in life.
Descripción del libro
A book is the ultimate marketing tool. It establishes credibility, leverage, and positions you as the expert in a field. More importantly, it helps you build relationships. Relationships, after all, is the key to any business. People do business with and buy from others who they know, like, and trust. And there is no better way to get someone to know you than by telling them your story, what you believe, and what you are passionate about. In a sense, your story is the gateway to success, which ultimately makes it the most attractive attribute that you possess. So let the world hear it, see it, and understand it. My motto is this: USE WHAT YOU HAVE THAT COMPETITORS DON'T. If you want attention, you must learn to use your story in a way that it turns heads. Don't be just a storyteller. Be a STORY SELLER. This book will show you how.
Público al que se apunta
Entrepreneurs 25-45 years old
Tipo de portada de libro
Tapa blanda o Paperback
Diseño de inspiración
¿Qué colores quieres que tenga tu diseño?
Atributos de estilo
Necesidades de diseño
Keep it simple, sleek, sexy, and clean. I want a WHITE, RED, and Black cover book. Mostly white background. See pictures I includes in brief that give you an idea of the eye-catching attractiveness that I want. a picture of womans legs, with red high heels on it.
Lo que debe evitarse
I want images of real legs. not cartoon or fake please
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