For almost 20 years, Bryan and Jeffrey have helped B2B & B2C companies such as HP, Google, Intel, Cancer Treatment Centers of America, GE Healthcare, Overstock, NBC Universal, Edmunds, Travelocity, and others to craft accountable marketing strategies and tactics, emphasizing the optimization of customer experiences in order to convert more leads, subscriptions, and sales. Their expertise led them to write two New York Times bestselling books Waiting for your Cat to Bark? (July 2, 2006), Call to Action (June 6, 2005), as well as The Marketers Common Sense Guide To Web Analytics, Always be Testing, and Persuasive Online Copywriting. Buyer Legends – The Executive Storyteller’s Guide was published in 2014.
Roy H. Williams is the author of 9 books, including the New York Times and Wall Street Journal bestselling Wizard of Ads trilogy. He is also the Chancellor of Wizard Academy, a business school for America's 5.91 million businesses with fewer than 100 employees.