AVOIDING CRITICAL MARKETING ERRORS - How to go from Dumb to Smart Marketing
Richard D. Czerniawski
Biografía del autor
Richard D. Czerniawski is the founder of Brand Development Network International, Inc., a marketing resource company dedicated to empowering marketers to create brand loyalty. Richard is a career marketer, spanning more than 45-years. During his career he has held every position in brand marketing, from Brand Assistant to Brand Manager to Chief Marketing Officer to General Manager and has even served as a Director on the Board of a start-up. Richard is co-author of two books on marketing management, CREATING BRAND LOYALTY and COMPETITIVE POSITIONING, and author of hundreds of articles on marketing management for the two blogs he writes and publishes on marketing – DISPATCHES and Marketing Matters.
Descripción del libro
This book, written by Richard Czerniawski, a veteran, career marketer, tackles critical marketing errors, those grave blunders, slip-ups and missteps, both of omission and commission, that not only lead to underperformance but threaten marketing relevance and brand survival. Importantly, this book addresses what all marketers and their organizations need to do to achieve smart marketing so that it matters where it counts – in the marketplace.
Público al que se apunta
It is for those marketers and senior managers who recognize that they are, and/or marketing is, underutilized and want to correct this situation through continuous personal development and improvement that this book will prove invaluable.
Tipo de portada de libro
Tapa blanda o Paperback
Kindle Direct Publishing
Editorial del ebook
Kindle de Amazon
Diseño de inspiración
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This book and title are provocative. I believe one approach would be to make the cover provocative based upon how you handle the title. Another would be to play down the design so as not to overwhelm the book purchaser
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