Getting Bookings is an owners manual for creating gems, guest experience maps.
The most successful businesses in travel deliver great guest experiences in three distinct and independent units: the BEFORE, the DURING and the AFTER units.
Each unit serves a distinct purpose and focuses on a different phase in the guest experience.
The BEFORE unit focuses on systematically attracting the right guests and getting them to the point where they book
The DURING unit focuses on remarkable guest experience and incremental revenue generation
The AFTER unit focuses on making departing guests part of the family and earning repeat business and lifetime fans
Each of these independent units of the business has its own operations, objectives, metrics and financial contribution to the business as a whole.
By separating the units of the business you’re able to focus on creating predictable and consistent results.
That’s where the breakthroughs happen.