In writing this book, I am thinking of three major groupings of audiences:
Leaders of corporations and cultural institutions, from CEOs to executive directors of museums, civic leaders, and so on: those who directly guide the strategic future of entities responsible for a wide chunk of human experiences.
Practitioners: interactive designers, strategists, developers, user experience professionals, product managers, and so on: those who directly create the experiences humans have. You may already be working on navigating these changes for a company. Or you could be in any of these roles and merely have an interest in the future, and wants to see it grow to be healthy for humans.
And finally: humans. Of all professional backgrounds, all social standings, all cultural affiliations, rich and poor, powerful and marginalized, young and old. We all — the human in any context — have something to gain from considering the ideas in this book and understanding a bit more about how business is using personal data to create more customized, dimensional experiences, and how to be a smarter user of products and consumer of goods and services.