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Negocios y consultoría
Hello! Thank you for your interest in this project. My name is David and I am the project manager for courses with Mirasee, where our mission is to make the world a better place by empowering people through business education. We teach aspiring entrepreneurs to build successful online businesses that create freedom and meaning in their lives through transformation for the audiences that they serve. This book covers the basics for someone wanting to use their website to communicate effectively who they serve, how they help, and what makes them the best choice for their prospect.
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This front book cover will be for a short business book, titled "Website Copywriting: The 7 Essential Pages for Online Business Success". It is co-authored by is Danny Iny, Founder and CEO of Mirasee and Best-Selling Author of “Teach and Grow Rich”, and Jim Hopkinson, author of “Salary Tutor”. The big idea explained in this book is that there are a handful of key pages entrepreneurs need on their website, and anyone can create them easily by following a few key principles. This book will be targeted towards online entrepreneurs including bloggers, coaches, consultants, freelancers, authors, and change-makers - people who want to create freedom and prosperity in their lives by sharing their gifts and making an impact.
DESIGN NOTES & SPECS: TITLE: Website Copywriting SUBTITLE: The 7 Essential Pages for Online Business Success DESIGN DIMENSIONS: aspect ratio 1.5- 3000 (width) x 4500 (height) pixels AUTHOR NAME: Danny Iny and Jim Hopkinson BACK COVER: None SPINE: None SPECIFIC DESIGN NOTES: The cover needs to look professional, but also compelling and attractive; it needs to be clear, legible, and arrest attention as a thumbnail among many other thumbnails, so consider rich colors, and easy to read, eye-catching lettering. No pastels, or anything faded. We're looking for a bright color scheme that's bold, pops (draws attention), but at the same time is still professional enough to attract the veteran entrepreneur / professional (we don't want anything "kiddie" looking). The colors should be consistent and compatible with our brand colors at http://mirasee.com/. INSPIRATION TO CONSIDER: In 2015, we published two books- The Audience Revolution, and Teach and Grow Rich (see attached doc with images). I'd like this new book to be visually consistent in some way. Source files are attached: Mirasee logo and brand color palette, Design reference material including cover images of above books FURTHER CONSIDERATIONS With this book, we’re launching a new series of Kindle books and companion Udemy courses, to offer additional resources for our students, as well as to introduce new audiences to our work. So this book cover image will also serve as a brand template, that we can adapt for additional books as well as Udemy course images. When the contest is complete, we will require the layered PSD file at 300 DPI Winning designer for this contest may get the job for the ongoing book/course series project (not guaranteed). DESIGN NEEDS TO ACCOMMODATE FUTURE TITLES We’re planning to have a consistent look and feel for all books in the series, including: -Main title font: Same for all -Look and feel: Consistent for all -Color scheme consistent with company brand -Title and Subtitle text: Changes for each book -Text-free central image that will be changeable for each book (see notes below) CONSIDERATIONS FOR UDEMY USAGE As mentioned above we'll also be adapting each book for a series of online Udemy courses related to the book series- where each book will have a companion course that serves as a companion and provides additional resources The course images are square, similar to an app icon, but without text, so the central image from the book cover will be used in these. Please review the guidelines and suggestions found here, and incorporate into the book design: https://support.udemy.com/customer/portal/articles/1709115-course-image-standards?b_id=3056 RELEVANT THEMES FOR DESIGN Online Business: something to do with computers, the internet, money, websites. semi-serious and eye-catching, but not sleazy. (ok to show indicators of business wealth, but not flashy piles of cash/bling) Lifestyle: many people want to launch an online business to have more freedom, and create an ideal lifestyle Purpose/Mission: Other strong motivators for people to launch online businesses- to make a difference in the world Independence, Achievement: This is aimed at a solopreneur launching a new business, figuring things out, getting things done
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Maria had to create a custom marketing piece that could be sent to many clients. She was able to capture exactly what we were looking for and made sure every detail was perfect. I'd definitely use her again!
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