The brand Crackle is concerned with the distribution and sales of luxury festive crackers to the international market. The home of the brand will be Lagos, Nigeria but we would like a minimalist, fresh, and cultured identity for the brand, with an international appeal. We are also trying to redefine the use of crackers and take them out of the 'Christmas only' box.
➤ Crackle draws strongly on the belief that contrary to popular opinion, every moment, (not just the mammoth sized ones) is worth a celebration, even a smile
➤ With a Crackle you have the autonomy to spontaneously christen just about any moment - a graduation (could be one from a culinary class!), ticking another city off a bucket list (Hello Sydney!) or even just a first kiss (and all the other firsts)
➤ Crackles want to get itty bitty and personal with you - celebrate the small wins, and amplify the monumental ones in a very special and intimate way. Crackles can absolutely be personalised to mirror your occasion and your range of mood(s)
➤ The delicately woven-together cosmic bedrock of the World of Crackle is formed from the tiny things that are of sentimental value or significance to you no matter how mundane
➤ Every minute is a potential moment to be gratified - a moment frozen in time with a just a crackle*
Target market: Sophisticated High Brown Millennials, The enlightened modern family, Gen X mothers, Artistically aware Gen Z kids, discerning personalities and influencers