Cómo anolan comenzó su viaje en logo y paquete de imagen corporativa
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We are a residential lender in the US that provides home loans to individual consumers as well as purchases loans from other, smaller lenders. We are not necessarily dissatisfied with our current logo but (a) the name needs to be separated into two words (Arc Home) and at least the colors need to be refreshed. The word "Loans" should not be in the logo. We intend to use the logo and brand guide for our website, all social media marketing, business cards and any materials our sales people need. We intend to use the word "Arc" in many of our products, such as "Arc Access" or "Arc Edge". The current logo includes an arc as well as the outline of a house. We are OK with this but would be interested in alternatives that are more focused on the arc concept alone (without the house) since the word Home is already in the company name.
We’d like to have the option of animating some part of the logo, like the arc, so please consider that in your design.
¿A qué sector dirías que pertenece tu empresa?
Bienes raíces e hipotecas
¿Qué colores quieres que tenga tu diseño?
Los diseñadores eligen
Ligeros y neutrales
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
Please let us know your thoughts on the idea of a logo refresh; we don't necessarily have to replace the logo but I do think it needs a refresh / update. We do want the words “Arc Home” to be part of the logo (not just Arc). The word “Loans” should not be in the logo.
Once we finalize the logo, it is important that we also receive an associated brand / style guide.
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