Be the creative behind the brand identity of a new range of natural sports nutrition products

Rawganix

We make 100% natural, 100% organic and, wherever possible, 100% raw sports nutrition products. The range includes energy bars, protein bars, gels, energy drinks and recovery drinks. They all contain only natural, unrefined ingredients - but taste great! We sell direct and via retail outlets to endurance athletes of all levels who care as much about what they put into their bodies as they do about the their training and competitive performance. Our main focus is on cyclists, runners and triathletes. - WE DO NOT CURRENTLY MAKE PRODUCTS FOR THE BODY BUILDING SECTOR - OUR PRODUCTS ARE FOR ENDURANCE ATHLETES (CYCLISTS, RUNNERS, TRIATHLETES) PLEASE BE AWARE OF THIS WHEN DESIGNING THE LOGO!!!!

We are aiming our product range at the higher end of the market and want the user to buy into our philosophy of fuelling sports with natural products that offer nutritional benefits as well as helping athletic performance. Our competitors in the sports nutrition market are selling lab manufactured chemicals to athletes using pseudo science that make them sound like they will improve performance. We refute their claims and believe that healthy nutrition is the most important factor in sporting performance - and many of the ingredients we use have been in use for hundreds of years in traditional cultures to provide energy and nutritional benefits - and some have been used by athletes themselves for many years before the modern science based approach to marketing was born in the 80's. We admire brands such as Rapha who create a clear brand identity that people buy into rather than the current trend for 'mom and pops - made in the home kitchen and named after our eldest dog/son/daughter branding approach.