wojtek.szkutniq tuvo su nuevo logo y paquete de imagen corporativa a través de un concurso de diseño:
Beans - global coffee marketplace
Hecha un vistazo al concurso de Logo y paquete de imagen corporativa de wojtek.szkutniq
Diseño de inspiración
Diseño de inspiración
Beans - The Global Marketplace for Coffee Beans is a marketplace, directly connecting roasteries and coffee hardware manufacturers with business and individual buyers. It allows customers to order directly from the source in a one-stop-shop, rather than through third-party ecommerce stores, allowing roasters to share more information and coffee recipes, while cutting out the middleman and maximising the profit. == Two core advantages == Automation, plug and play - coffee companies are usually small operations. With Beans, they can launch a web and mobile storefront in minutes, for both acquiring new customers and giving their current customers tools to order online. It also helps them automate warehousing and shipping. Direct/fair trade, supply chain optimisation - historically, roasters would sell to wholesalers who had a direct relation with customers. This made shipping easier and allowed roasters to focus on the quality of the product. However, as roasteries grow, a direct relation with the customer allows them to tell the story behind the product, share recipes and updates. == Project description == In short, we're building apps for: 1) "Sellers" in the coffee world (roasters, espresso machine manufacturers, "big brand" italian coffee distributors) to help them manage their supply chain, wholesale operations and connect directly with customers 2) "Buyers" - businesses (cafes, restaurants, hotels, offices) but also later individual customers For buyers, it's a "one stop shop" where they can buy all coffee, tea and equipment for their HoReCa businesses. This puts us in a very special position: - On one hand, we are a brand on its own, a "one stop shop" for all things coffee - On the other hand, we are a marketplace brand "highlighting" other brands and we want to make sure that our brand doesn't "overwhelm" our sellers and is sort of "semi transparent" - stron on its own, but also works well with the variety of roaster and manufacturer brands we work with (look at MasterCard - on one hand they are a brand on its own, on the other hand they always "share" the brand with a bank actually issuing cards) This brings us to the main part: we already had some work done on Beans by a well-known studio, but we didn't like the output very much. However, this brought the vision for the project a bit closer to the end: it focused us on a logo, that is as much representative of ourselves, as the industry. We came up with the main theme of three dots, representing three "stages" of a coffee bean's life (green, ripe, roasted) - the three dots work extremely well as a "responsive" version of the logo in our apps and interfaces. However, we're well aware that we do need a more explicit brand for some contexts. IMPORTANT: We would like to see suggestions either based exactly on those three dots (in line with leaving the three dots as the responsive version of the logo and expanding on it with a "text" version /e.g. with the dots in the background/) or very close to that. The logo in the doc shows the version we're NOT happy with and we want to change. We'd be happy to change the colours of the dots slightly if this fits your "theme" idea better. We'd also be happy to see your ideas on how we can further incorporate those three dots in the brand guide - how we can animate them, use them for things like app icons etc. In the proposal, feel free to use some of the pages from the attached deck to visualise how you see the design language of the brand. What are we looking for? Something: - flat - digital (our core business are apps) yet not "cheesy startup" - geometric and smart is very welcome, but not overcomplicated and oversophisticated - we're looking for something that works with a palette of colours rather than one strong "leading" colour. Think Uber: they have a "brand palette" which they apply depending on the context == Target audience == - Roastery / cafe owners - Coffeeheads - The industry is pretty similar to wine or natural cosmetics - people looking to learn more about WHERE and BY WHOM the product was made, what are the ingredients etc: educated customers or those that want to be educated Brand Attributes == B2B == digitally everwhere - mobile first, fast and seamless in execution, inclusive, open to all & everybody that is involved commercially in coffee, simple to use - not for the nerdy, innovative, informative - educational, we support our customers and give them a place to show&promote their products , ESG focus == B2C == inclusive, open to all & everybody that is involved commercially in coffee, simple to use - not for the nerdy, innovative, informative - educational, supportive to the customer, guiding the end-user to engage in coffee slick, smart, efficient, plug-and-play partner, patron == What do we want to create as a workplace for our team do exceptional work, build the best product, pay attention to the details, treat people right, tell the truth, have a positive impact on the world around us, give back, and keep learning. == Reference Brands == Brands with similar profile Mastercard - acts as “proxy brand” since most customers experience it along with a banking brand Etsy - a global marketplace for unique handmade products (Amazon could be used an example too in terms of functionality. On the other hand, it gives its vendors way too little visibility and is focused on keeping customers on the platform compared with what we want to achieve) YouTube - strong brand which also acts as an “art curator” and promoter of its customer brands == Brands that embrace & live these values ( in different industries) == Revolut - the app (note: the app, not necessarily the sign) is very close to where we want to go UX-wise - super simple onboarding process and extremely easy to use Basecamp - focus on customer service , infrastructure and good design Find the things that won’t change in your business and invest heavily in those things.” ( taken from Jeff Bezos) ING bank - “digitally everwhere, mobile first” / strong ESG focus, prime example within banking / finance industry
Inspiración de colores
Estilo de diseño
I have attached: 1) A "moderated" pitch deck which can help you visualise what kind of company we are and what we do 2) As mentioned above, we do have the main "theme" for the brand, being the three "stages" of a coffee bean's life (green, ripe, roasted) - for context, I have attached screenshots of how we use this "three dot" logo in our system
Toda categoría de diseño tiene precios flexibles para todos los presupuestos. Logo y paquete de imagen corporativa comienza en $599.
Derechos de autor completos con archivos listos para producción para impresión digital y / o impresión.
Todo comenzó con un brief de diseño.
Una guía rápida e interactiva le ayudó a comprender su estilo de diseño y capturó exactamente lo que necesitaba en su logo y paquete de imagen corporativa.
Diseñadores de todo el mundo presentaron su magia del diseño.
entradas de diseño
wojtek.szkutniq colaboró con diseñadores para refinar sus ideas
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Y luego ... ¡seleccionaron un ganador!
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Creemos que los concursos son una forma súper divertida de obtener diseño.
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