We are an online store for gifts and gift cards. Our primary category is 3D pop-up gift card/greeting card, including birthday, Xmas, wedding, and other special occasions. We offer high quality, creative, and intriguing cards/gifts to help people express their love and their caring for others.
A variety of designs makes our products a good fit to different ages and genders. However, we anticipate more female customers than male, probably in the order of 70% female. In terms of age, our female customers will probably be between 18 and 45. In addition, we expect a large number of children customers to buy these gifts/gift cards for Mother's and Father's Days, or Birthday cards for their peers.
Our brand image should evoke a sense of wonder, joyful, playful, creative, beauty, and fun as well as warm.
We want our customers to sense our philosophy towards eco-conscious products. In the fast-paced world, we want people to have a more natural handmade feel, as though made by a craftsman.