This is for me as an author and speaker as part of my personal brand. I have two businesses: TopDog Learning Group, LLC and LGBTInclusivity.com. I am currently writing a leadership book and -- through Publish Your Purpose Publishing -- they suggested I create a "personal brand" as an author independent from my business brands.
Target audience would be professionals interested in reading my books. They are focused on being more successful in the workplace.
My personality is pretty upbeat, playful, but not too "cartoony." I like modern design that projects innovation, smart, thought-leadership, contemporary, and approachable.
Some people use the nickname "Doc Yock" for me.
I debated about using "Dr. Steve Yacovelli" versus "Steve Yacovelli, Ed.D." ... not sure which way to go here.