The Prosperity Fund is a new infrastructure development fund which will finance critical infrastructure projects in emerging countries (solar power plants, waste-water treatment plant, desalination plants, green/affordable housing), starting in the Middle East. Our target audience is potential investors in the fund (high net worth individuals, other funds, sovereign wealth funds), along with large financial institutions like the World Bank.
A few points:
- This is a for-profit venture, so the logo should not look like something for an NGO or non-profit.
- It needs to be mature, sophisticated, abstract, sleek, fairly timeless (looking like this institution somehow has always been around)
- It needs to represent stability, with a slight modern/contemporary twist.
- Base colors should be more on the "boring" side (or at least that is what we are currently thinking) - nothing flashy.
- The Prosperity Fund logo needs to be somewhat coordinated (or at least not incompatible) with its sister consultancy / non-profit project development entity named Shurook. We have attached a picture of that logo for reference.
We would like the designers to work on 2 concepts to start:
- We would like to experiment with the font and the way the words (The Prosperity Fund) are stacked, with no / minimal additional symbols or flourishes – very abstract, very simple. We would need a strong font and color.
We would be interested in experimenting with the flying goose pattern (which is often a symbol of development). This could be turned into an arrow or another more abstract form or kept in more literal form - we are curious to see what designers come up with. We have attached a picture to explain what we mean by the "flying goose pattern," which will hopefully be helpful.