We are looking for designs that depict not only the Magic of Christmas but also the fun, excitement, anticipation...as well as elegance and luxury.
We don't want a logo that is too busy. We would love something innovative yet classical; modern with a touch of tradition; luxurious and elegant.
We aim to give our customers the experience of luxury and magic irrespective of whether they buy our most expensive item or our least expensive item; irrespective of whether they spend thousands of dollars or less than one hundred dollars.
We want to steer away from cliche tacky cartoons including childish cartoons.
Although we have provided a colour guide, we really are open to all colour schemes that might depict Christmas Luxe, Christmas Elegance, and Christmas Magic.
We would love a logo that makes you feel like a child on Christmas Day with all the elegance and luxury afforded as an adult. Something that evokes all those childhood memories of the magic of the season...but doesn’t compromise the elegance and luxury.
We would love to see some incorporate a gift box, bauble, or magic key into their design.
Our slogan implies magic and wonder so a suitable font to help bring that across the line would be great.