Cómo smaz.marriott comenzó su viaje en logo y paquete de imagen corporativa
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Broads Adventure Series
Cuéntanos a qué tipo de público quieres llegar
We are setting up a series of triathlon-style events on the picturesque Norfolk Broads. However, we are swapping the swim for a stand-up paddle board (SUP). This is so that competitors can see the beautiful waterways and to provide a USP in that SUPs are the world's fastest growing water sport. The Norfolk Broads and the rivers that link them are very much a focal point for the series... the SUP will be on them, the bike phase around them and the run along them as far as possible. The routes don't allow for personal best times to be recorded... it's more of an adventure/exploration, despite being timed. Competitive spirit will not be quashed! We believe our demographic to be in the region of 25-50. These are the guys who are into endurance sports and have the money for entry fees. However we also want to attract people who just want to give it a go so that it looks fun! In time we hope to organise a youth version so a logo that could be tweaked accordingly (Whether just a colour palette etc) would be useful.
¿A qué sector dirías que pertenece tu empresa?
¿Qué colores quieres que tenga tu diseño?
Los diseñadores eligen
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
Like how clean this looks.
A classic broads shot: the reeds are prominent here
I think this is clever with the bike
Love the line design at the bottom comprising the 3 disciplines
like the abstract nature of this
A good action shot
More action shots to show the stance when racing
love the simplicity and cleaness
The Norfolk Broads are synonymous with old people on classic boats going slowly! Whilst we don't want to deviate from its heritage (windmills, wherries, wildlife, herons, kingfishers and reeds), we do want this to look fresh, fun and accessible to all. We like the idea of a long single line strap (not a great aspect ration for a logo, so possibly the banner??) - my ridiculously bad sketch is the idea (and the pineapple-looking things are feet!!)!! Either way, the river is the USP and spine of the event.
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