Fat-Burning Man is a website, podcast, and video show that has ranked #1 in health in 8+ countries for 5 years in a row and won 4 awards in independent media with more than 10 million downloads.
Abel James, the host, is a NYT Bestselling Author, celebrity coach on ABC TV, and has helped millions reclaim their health and perform at their best with cutting-edge science, outdoor workouts, and outrageously good food.
Abel exposes the truth about nutrition, fitness, and health so that people are no longer reliant upon deceptive marketing practices, misleading corporate propaganda, and powerful special interests that have accelerated the worldwide obesity epidemic and health crisis.
Audience: ~60% women / 40% men
Since our audience is 60% women, we want our brand and style to appeal to both sexes. With a name like Fat-Burning Man it's easy to have an overly masculine brand, but we'd rather have our brand be more playful and friendly, like the yellow monkey logo in the examples.