Classy, contemporary & standing Logo & Brand Identity for the leader e-commerce wine company in France

Internet

● WHO WE ARE & WHAT WE DO Valap is the number 1 player in the Online Wine Private Sales industry in France, and active in other European Countries. Founded in 2008 in France, Valap ships every year more than 2 million bottles to its 70.000 customers in France, Italy, Belgium and Spain with a turnover of more than 43 million euros. Every year Valap sells more than 150.000 bottles of Champagne to its medium-high spenders client base and is one of the French market leaders for the En Primeur sector (i.e. the great wines of the Chateaux of Bordeaux). Every wine is tasted and chosen one by one by a first class team of sommeliers. In 2021 Valap was acquired by the Italian company Tannico. Both companies operate in the wine sector leading the French and the Italian e-commerce markets respectively. Tannico is the online wine platform with the widest and most carefully selected range of Italian wines in the world. In 2020 it handled over 400.000 orders and delivered 2.5 million bottles worldwide, with a turnover of more than 37 million euros. Tannico also provides different B2B services, a one-hour delivery service in some Italian cities, has two Wine Bars in Milan, and also an online and offline wine school. In 2020 Campari Group acquired a 49% stake in Tannico. In July 2021 Moët Hennessy joined Tannico as a shareholder with a 50/50 joint venture with Campari Group. ● OUR TARGET GROUP Wine enthusiasts, connaisseurs, medium & high-spenders, wine investors Audience: Main target: men 40-65 years old, high and medium spenders Secondary target: women 40-65 y; m/w 30-40 y. ● CORE VALUES Made in France A very good selection of wines, mostly (but not only) French -> Classy and elegant Standing & Reliability Team of talented and recognized sommeliers in the world; Professional tasters Curation Amazing selection of wines -> A clean logo and brand identity

Main color: blue/deep blue Secondary color: a vibrant color to give an interesting twist to the brand in a classy way (e.g. yellow, ocra or orange, etc).

● WHAT WE NEED FROM YOU: - A logo made of a combination of a pictorial mark/symbol + a text part (word mark). Please keep in mind that both elements must work independently as well (icon only and text only versions to be delivered in the final files for this reason) - Business Cards - Letterhead - Envelope - Facebook cover Please consider that further brand assets could be needed as well that's why a further cooperation could be possible ● STYLE & IDEAS -> Text part of the logo (word mark) A Sans Serif font. It could be written in capital letters (VALAP) or Regular (Valap). -> Symbol/Pictorial mark of the logo Something clean and contemporary but NOT linked to the web/computers and nerd world. Something NOT linked to the wine world and absolutely not in a redundant way (no grapes, bottles, glasses, etc). -> Roots A wink to Tannico brand (www.tannico.it) is a desired requirement. This brand must have its separate identity, but it’s part of the same company. VALAP is a web company that sells wine online, but it also must be a BRAND. In a future it could also be a wine bar or something else in the offline world. Therefore its logo and brand identity must be: - Classy but not classic - Contemporary but not web - Standing but not arrogant - Reliable but not too much friendly - Ironic but not funny Name: Valap Website: www.valap.com

Toda categoría de diseño tiene precios flexibles para todos los presupuestos. Logo y paquete de imagen corporativa comienza en $599.