Cómo jemfky comenzó su viaje en logo y paquete de imagen corporativa
¿Cómo se te conoce?
Vivere Sky Group
Cuéntanos a qué tipo de público quieres llegar
Vivere Sky Group (VSG) was started by three brothers focused on creating a lifestyle brand which means it is not restricted to any particular industry but rather anything that has to do with ‘lifestyle’ itself. As an example, we have hosted sporting events such as the Volvo Ocean Race (sailing race around the world), helped organise music festivals mainly in Asia, imported wines and whiskeys, invested in the food & beverage industry (mainly bars and clubs) etc. Everything we do has synergy with one another but they all fall into the ‘lifestyle’ category.
Since our company does a wide variety of things, we do not really have a particular target audience. However, we tend to focus more on attracting a relatively young crowd with a decent spending power so I’d say around the ages of 28 - 40.
¿Qué colores quieres que tenga tu diseño?
Ligeros y neutrales
Los diseñadores eligen
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
As mentioned above, ‘lifestyle’ is the key word. We are hoping for the design to be very clean and chic, hopefully projecting an image of a balance between fun/youthful and luxury/premium lifestyle.
We don’t want the company name ‘Vivere Sky Group’ to be in the logo graphic itself as we sometimes do corporate gifts and we are hoping we can use the logo for engraving without incorporating the name of the company. Having said that, the company name should obviously still be part of the whole design, just not inside the actual logo graphic itself. Hope this helps. Thanks!
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