Coaching business seeks brand identity with credibility and heart

Think Space

We offer a range of coaching to organisations, including team coaching, group coaching and 1:1 coaching. We also exist to create opportunities for us and others to coach for social impact - this is our heart, our engine room.

We are two coaches who met whilst offering life coaching in prison. Whilst we are now looking to target businesses we want to capture something of our heart in our brand. It was love of humanity that took us both into prison, so we don't want a brand that is too cold and cool and clinical and corporate, but something that conveys warmth, humour and playfulness. We bring our full selves to the coaching and coach others to be their full, authentic selves in the workplace too. We are professional, credible and take our work really seriously. But we also laugh, a lot. People should know that when they buy from us!

Our main priority is for the brand to reassure businesses of our credibility and professionalism whilst giving them a sense of our personality (we know what we’re doing and we’re good to have around). Most of our selling will be done through networking so the branding should echo their experience of having had an interaction with us.

Our website is both 'live' and 'in development' so you can see what we're saying about ourselves so far at: https://hellothinkspace.com/

In terms of design, we would love something thoughtful and clever. We love logos that tell a story, where you think, “Nice, I wouldn’t have thought of that.” We like a style that is typographical, hand drawn or sketched. We’re open to ideas on colour, though maybe two / three colours max.
Pinterest mood board here: https://pin.it/en4u4hyb2bvpnt

Other: Looking ahead, we would prefer a design that will lend itself to social media easily, as we’ll be using videos and blogs on our website and using various social media platforms.