We offer management consulting for B2B companies. Those companies sell to other companies, not to consumers. Longterm value is important to them. At the end, our customers seek for advise to grow their business. They have a large willingness to pay for excellent advice. We are not yet another consulting company, but a consulting boutique. we are expensive, but you get excellent advice that grows your business much more than the price difference to "yet another consultant". Thus the design should refelct high value.
There are two focus areas of our work:
- advice in commercial strategies involving marketing and sales strategies.
- digitalization of marketing: IT based marketing automation and programmatic (software based) approaches to optimize targeting in online advertising and other marketing channels. This ia a current hype topic in marketing and is much about big data analysis.
- Many of these customers have excellent tech products, but are lacking business and corporate understanding.
- E.g. from IT high tech sector: a fast growing, venture capital backed company with an innovative software product. But the company finally needs some corporate structures, because it became to large to work like a startup without structure. The startup would not have the money to afford our consulting, but the venture capitalist behind understands the value of our advice.
- E.g. a conglomerate in need of strategic advise when aiming to take over a startup
- E.g. a B2B company in a niche market that needs to redesign a very targeted strategy to find customers.
My background is both, software engineering and business. This mix is of high value because most software engineers do not understand marketing and marketing experts often do not like data and code. in the new digital age the mix is key. Nevertheless, I talk to CEOs and CMOs and commercially accountable persons, typically not to software engineers.
Thus, the design should look modern (but not just trendy, because it should feel modern still in 10 years - like Apple's logo or many Bauhaus designs). I like clean and clear designs.
welwa is not a comapny, but a brand name of the company named "radix GmbH". "welwa, a brand of Radix GmbH" or similar will have to appear in the footer of letters etc., but will not be in focus.
There is *no* relation to the animal welwa (just in case you have googled for "welwa").