I would like a clean look - and I dont think an overly graphic logo would would work well. Although I work in x-ray, I find the typical skulls and skeletons you see in x-ray companies are tacky. Also I work mostly with computer systems - so I dont want to look like a doctor or radiologist.
I think a graphic-less logo (lettering or wording) and a look and feel are more of what I am after. Boring, perhaps, but I want my stuff to have nice design - What I have done until now is I found a nice typeface on the internet that looks clean (but I dont see it everywhere), then use it to write my name in grey-blue-slate - so I guess I want more than that.
Also I work a lot in french (like, 30% of my business) so whatever it is I will have to translate.
My company is "Accession Imaging Solutions" but really, the "Accession" word is the key unique word. It is used in this business (in the term "Accession Number") as a very important phrase, so the name is meaningful to people who work in my industry - but also has meaning in the word itself as in +1, one later, growing (ascending).
Finally, my consulting services are usually very smart and help these organizations with problems they cant solve - it's all very customized, indivualized. I would like to communicate something like that- handcrafted, individualized.