This is a disrupter brand. The business is like uber for nannies - digitally based via app/ m-site and supported by branded nannies, every interaction with the brand is rememberable. Needs to be a brand you can trust, yet playful.
Please don't be too hospital or clinical. Please don't include infants, family, heart shaped - don't think traditional care or too child like.
Monchu is a Japanese Okinawan word that means “one family,” but monchu is defined as going beyond those of our blood—it includes a family of our choosing.
However the brand needs to appeal to multiple people, cultures and backgrounds, so please don't focus on the Japanese heritage.
Font suggestion however may conflict with logo: http://pin.it/UIVEp4q