Cómo Sam Lawson comenzó su viaje en logo y paquete de imagen corporativa
¿Cómo se te conoce?
The Bright Tank Company
¿Cuál es el eslogan de tu compañía?
European design and service with Chinese Value (Or any play on this)
Cuéntanos a qué tipo de público quieres llegar
We Import Brewhouses, Fermentations tanks, Bright Beer Tanks and all other round items made from stainless steel used within the brewing industry/process. We sell solely B2B and have plans to expand from selling mainly within the UK to other European markets.
¿A qué sector dirías que pertenece tu empresa?
Negocios y consultoría
Otros requisitos relativos al color
Silver (I.e Brushed Stainless), Blues... Open to your own ideas also.
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
My "Vision" is to create a brand that caters to the entire brewing industry from the growing "Hip" Craft brewing segment through to the traditional family brewers. We sell high value equipment £30,000 up to £350,000 and so need to maintain a level of professionalism within the branding in order to gain any prospective clients trust whilst standing out from the crowd enough to appeal the the younger generation of brewers and brewery owners in the up and coming craft brewing market. We import the goods from a Chinese firm (http://www.Lehui.com) The largest supplier of manufacturing equipment into the brewing industry and want to play very heavily on the fact that the customer is receiving a top quality product with local service and support but with a Chinese price point to offer the maximum level of Value. We are not adverse to changing the company name if you feel you can come up with one that integrates into a branding theme better. We will be setting up a website soon (my next 99 designs task) and the USP of the concept is that you can put in a few details about your tank i.e volume (any height restrictions or width restrictions) and using an algorithm it will automatically calculate the size of the tank to work out the shipping costs and then provide you with an instant quotation. In order to keep our overheads down we intend to develop the website to the point that it takes care of the whole quotation and ordering process which will be unique within our segment of the market.
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