Most real estate logos use a house shape, which we are not against. However, the design needs to be modern, well-thought-out and not boring.
We are a fairly young team (in our 30s), so we would like to convey that we are dynamic and energetic, but also trustworthy and experts in our field with plenty of experience (more than 10 years).
The logo should be able to be with text arranged horizontally (e.g. to the right of the logo), or vertically (e.g. with text below the logo).
Font Choice- Modern and Futuristic.
Color scheme, Orange/Gray, Orange/Dark Green or your own choices.
I have attached a photo and design for the front of our office. On the ground floor we have a coffee shop (Cowffee Cafe). The real estate logo will appear above the 2nd floor. We will have Chinese characters (Fang Tai Niu) to the left of the logo, the logo in the middle, and FTN Property in English to the right. However, we don't need the design to include the Chinese characters, just want to show the layout of the office frontage where the logo will be displayed.
I have also attached a quick idea that we put together that might be helpful but very open to something that is different.
FOR THE LOGO: we want the logo to look (Simple, Smart and Futuristic)
To Be Simple: simple but not boring, triangel roof shape with FTN under is not something we are looking for. Cube/Box/Shapes that contains FTN that looks busy and complicated, not easy to understand is also not a good idea.
To Looks Smart: Smart and clever, so when people look at it, they can easily to connect the logo to what we do, but think outside box. Just because it's property related it doesn't has to be a house or a roof, maybe something that representing a room in the house/apartment. See the SL(Smart layout) logo in brief for inspirations, we thought that was very clever.
Futuristic: Basically we don't want something that look outdated or traditional looking. Try to make the fonts layout with gaps, but still maintain seriousness and professionalism is important. When it comes to logo, we don't mind our logo turnout to be 3d or box looking, as long it's smart and related to our business.
Also we don't think the logo should be: City like, High buildings, industrial like, Traditional building, Tropical environments, developer or development like. Thank you